Terms of Service

Effective: June 5, 2020 · Last updated: September 9, 2026

These Terms of Service ("Terms") govern your access to and use of the Instadukan platform. Please read them carefully. By creating an account, placing an order, operating a store, or otherwise using the Platform, you agree to be bound by these Terms and by our Privacy Policy and Refund Policy, which are incorporated into these Terms by reference. If you do not agree, you must not use the Platform.

1. Who We Are & Acceptance of These Terms

The Platform is owned and operated by Instadukan LLP, a limited liability partnership registered in India with its principal place of business at Bandra West, Mumbai, Maharashtra, India ("Instadukan", "we", "us" or "our").

These Terms constitute a legally binding agreement between you and Instadukan and are an electronic record under the Information Technology Act, 2000 and the rules made thereunder. They are generated by a computer system and do not require a physical or digital signature.

If you use the Platform on behalf of a company, firm, or other legal entity, you represent that you are authorised to bind that entity, and "you" refers to that entity.

2. Definitions

"Platform" means the websites operated by Instadukan (including instadukan.com and its subdomains), the Instadukan mobile applications, storefronts hosted by Instadukan (including on custom domains connected by Merchants), and all related APIs, tools and services.
"Merchant" means a person or entity that creates a store on the Platform to list, advertise, offer or sell products or services.
"Buyer" means a person who browses, orders or purchases products or services offered by a Merchant through the Platform.
"Vendor" means a Merchant that receives, accepts or fulfils purchase orders assigned by another Merchant through the Platform.
"User", "you" or "your" means any person who accesses or uses the Platform, including Merchants, Buyers, Vendors and visitors.
"Content" means all text, images, product listings, prices, descriptions, reviews, logos, data and other material uploaded to or transmitted through the Platform.

3. Eligibility & Accounts

You must be at least 18 years of age and competent to contract under the Indian Contract Act, 1872 to use the Platform. By using the Platform you represent that you meet these requirements.

You must provide accurate, current and complete information when registering and keep it up to date. Registering with false, misleading or impersonated identity details is prohibited.
You are responsible for maintaining the confidentiality of your credentials and for all activity under your account. Notify us immediately of any unauthorised use.
We may refuse registration, decline to offer the Platform, or reclaim usernames, store names or URLs at our reasonable discretion, including where they infringe third-party rights or are misleading.
One person or entity may not maintain multiple accounts for the purpose of evading enforcement action, manipulating the Platform, or abusing promotions.

4. Nature of the Platform & Intermediary Status

Instadukan provides technology that enables Merchants to set up online storefronts, manage catalogues, receive orders, and communicate with Buyers and Vendors. Instadukan is an "intermediary" as defined under Section 2(1)(w) of the Information Technology Act, 2000 and operates in accordance with the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 and, to the extent applicable, the Consumer Protection (E-Commerce) Rules, 2020.

We are not the seller. The contract of sale for any product or service is formed directly between the Buyer and the relevant Merchant. Instadukan is not a party to that contract, does not take title to products, and does not itself sell, stock, ship or deliver Merchant products.
Merchants are solely responsible for their listings, product quality, pricing, availability, packaging, delivery, warranties, after-sales service, returns and refunds, and for all representations they make.
Instadukan does not guarantee, endorse or assume responsibility for any Merchant, Vendor, product, service or Content, and does not verify the accuracy of listings.
Any disputes regarding a purchase must be raised with the relevant Merchant in the first instance. We may, at our discretion, facilitate communication between the parties but have no obligation to resolve commercial disputes between Users.

5. Terms for Buyers

Placing an order constitutes an offer to purchase from the Merchant. The Merchant may accept or decline the order; a contract is formed only on the Merchant's acceptance.
Prices, taxes, delivery charges, delivery timelines, and return and refund terms are set by the Merchant and displayed on the Merchant's storefront. Review them before ordering.
You agree to provide accurate delivery and contact information and to make payment for orders you place. Placing fraudulent orders, orders with no intention to pay or accept delivery, or abusing cash-on-delivery is prohibited.
Refunds, cancellations and returns are governed by the applicable Merchant's policy and our Refund Policy, subject to your non-waivable rights under the Consumer Protection Act, 2019.

6. Terms for Merchants

If you operate a store on the Platform, you additionally agree that:

Seller of record. You are the seller of record for everything sold through your storefront and are solely responsible for compliance with all applicable laws, including the Consumer Protection Act, 2019 and the Consumer Protection (E-Commerce) Rules, 2020, the Legal Metrology Act, 2009 (including MRP and packaging declarations), the Food Safety and Standards Act, 2006 (if selling food), and any sector-specific licensing requirements.
Taxes. You are solely responsible for determining, collecting, reporting and remitting all applicable taxes (including GST), and for issuing valid invoices to your customers. Instadukan is not responsible for your tax obligations.
Accurate listings. All listings, prices, images, claims and business details you publish must be truthful, accurate, non-misleading and lawful. You must honour the prices and terms you display.
Fulfilment. You must fulfil accepted orders within the timelines you communicate, and handle cancellations, returns, replacements and refunds fairly and in accordance with your published policies and applicable law.
Customer data. Buyer data made available to you through the Platform may be used only to fulfil orders and provide customer service for your store. You must protect it, must not sell or disclose it to third parties, and must comply with the Digital Personal Data Protection Act, 2023 in respect of it.
Vendor purchases. Where you assign purchase orders to Vendors, or accept purchase orders as a Vendor, the resulting supply contract is solely between the assigning Merchant and the accepting Vendor. Acceptance of a purchase order through the Platform is binding on the accepting Vendor.
Authority to act. You represent that you have all rights, licences, registrations and permissions necessary to sell your products and to grant the licences in Section 10.

7. Prohibited Products

Merchants must not list, offer or sell, and Buyers must not attempt to procure through the Platform, any of the following:

Counterfeit, pirated, stolen or smuggled goods, or goods that infringe intellectual property rights;
Narcotic drugs, psychotropic substances, or prescription medicines sold without required authorisations;
Weapons, firearms, ammunition, explosives or hazardous materials;
Tobacco products, e-cigarettes or alcohol, except where expressly permitted and licensed under applicable law;
Wildlife, animal parts, or products prohibited under the Wild Life (Protection) Act, 1972;
Pornographic or obscene material, or any content unlawful under the Information Technology Act, 2000;
Currency, securities, lottery tickets, gambling services or pyramid/multi-level marketing schemes prohibited by law;
Recalled, expired, adulterated or unsafe products;
Human organs, blood or bodily fluids;
Any product or service whose sale is prohibited or restricted under applicable law, unless all applicable conditions and licences are satisfied.

We may remove any listing and suspend or terminate any store that we reasonably believe violates this section, without prior notice and without liability.

8. Acceptable Use & Prohibited Conduct

You must not, and must not attempt to, permit or encourage any third party to:

use the Platform for any unlawful, fraudulent or deceptive purpose, including money laundering, phishing, identity theft or financial fraud;
place fake, fraudulent or bad-faith orders; engage in triangulation or reseller fraud; abuse promotions, referral programs or cash-on-delivery; or initiate false chargebacks or payment disputes for goods duly received;
publish fake, incentivised-without-disclosure, or manipulated reviews or ratings, or misrepresent the identity, origin or endorsement of any store or product;
access the Platform by automated means — including bots, crawlers, scrapers or harvesting tools — except via interfaces we expressly provide, or extract or republish substantial portions of Platform data;
probe, scan or test the vulnerability of the Platform; breach or circumvent any security, authentication, rate-limiting or access-control measure (including IP-level restrictions or bans); or access accounts, systems or data you are not authorised to access;
introduce viruses, malware or any harmful code; interfere with or disrupt the Platform, its servers or networks; or impose an unreasonable load on our infrastructure;
reverse engineer, decompile, disassemble or copy the Platform or attempt to derive its source code, except to the extent such restriction is prohibited by law;
send spam or unsolicited communications through the Platform, or use it to harass, defame, threaten or abuse any person;
circumvent or manipulate our fee structures, billing or payment flows, or conduct transactions initiated on the Platform off-platform for the purpose of evading fees;
upload or transmit any Content that is unlawful, defamatory, obscene, hateful, or that violates Rule 3(1)(b) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021;
frame, mirror or deep-link to the Platform in a misleading manner, or use our name, marks or branding without written permission.

We actively monitor for abusive behaviour. Violations of this section may result in immediate removal of Content, suspension or termination of accounts, blocking of IP addresses or address ranges, forfeiture of pending payouts to the extent of losses or amounts owed, reporting to payment providers and law-enforcement or regulatory authorities, and legal action. We reserve all rights and remedies available under the Information Technology Act, 2000 (including Sections 43, 65, 66 and 66C–66F), the Bharatiya Nyaya Sanhita, 2023, and other applicable law.

9. Fees, Payments & Chargebacks

Use of certain Platform features may be subject to subscription fees, transaction fees or other charges, as published on the Platform or agreed with you. Fees are exclusive of applicable taxes unless stated otherwise, and are non-refundable except as required by law or expressly stated.
Payments may be processed by third-party payment providers. Your use of those services is subject to the providers' terms, and we are not responsible for their acts or omissions.
We may change our fees prospectively with reasonable prior notice. Continued use of the affected features after the effective date constitutes acceptance.
Where chargebacks, reversals, penalties from payment networks, or fraud losses arise from your transactions or breach of these Terms, you are responsible for those amounts, and we may set them off against amounts otherwise payable to you or invoice you for them.
We may withhold or delay payouts where reasonably necessary to investigate suspected fraud, unlawful activity or breach of these Terms, or to comply with law or the requirements of payment providers.

10. Your Content

You retain ownership of Content you upload. You grant Instadukan a worldwide, non-exclusive, royalty-free, transferable and sublicensable licence to host, store, reproduce, adapt, publish, display and distribute that Content solely for operating, promoting and improving the Platform and your storefront (including in search results, marketplaces, feeds and marketing of the Platform). This licence continues for as long as the Content remains on the Platform and for a reasonable period thereafter for backups and legal compliance.

You represent and warrant that you own or have all necessary rights to your Content, and that it does not infringe any third-party rights or violate any law. We may remove or disable any Content that we reasonably believe violates these Terms or applicable law, without prior notice. Any feedback or suggestions you provide about the Platform may be used by us without restriction or obligation to you.

11. Our Intellectual Property

The Platform — including its software, design, look and feel, text, graphics, logos, and the "Instadukan" name and marks — is owned by or licensed to Instadukan and protected by intellectual property laws. Except for the limited right to use the Platform in accordance with these Terms, no rights are granted to you. You may not use our marks, or confusingly similar marks, without our prior written consent.

12. Intellectual Property Complaints

We respect intellectual property rights and expect Users to do the same. If you believe Content on the Platform infringes your copyright, trademark or other rights, write to [email protected] with: (a) identification of the protected work or mark and proof of your rights; (b) the URL(s) of the allegedly infringing Content; (c) your contact details; and (d) a good-faith statement, under penalty of perjury, that the use is not authorised. On receipt of a valid complaint we will act in accordance with the Information Technology Act, 2000 and the rules thereunder, which may include removing or disabling access to the Content and, for repeat infringers, terminating accounts. We may forward complaints to the affected Merchant.

13. Third-Party Services, Links & Custom Domains

The Platform may contain links to, or integrate with, third-party websites and services (including payment gateways, logistics providers, messaging services and social media). We do not control and are not responsible for their content, policies or practices, and your use of them is at your own risk and subject to their terms.

Merchants may connect custom domains to their storefronts. The Merchant is solely responsible for its domain registration, its lawful right to use the domain, and all content served under it. Storefronts on custom domains remain part of the Platform and subject to these Terms.

14. Enforcement, Suspension & Termination

You may stop using the Platform and close your account at any time by contacting us.
We may suspend, restrict or terminate your access, remove Content, or decline to provide the Platform to you, with or without notice, if we reasonably believe you have breached these Terms or applicable law, created risk or possible legal exposure for us or other Users, or where required by law or by a lawful order of a court or authority.
We may also apply technical enforcement measures, including rate limiting and blocking of IP addresses, devices or networks associated with abuse.
On termination, your right to use the Platform ceases immediately. Provisions which by their nature should survive — including Sections 9–12 and 15–21 — survive termination.
Termination does not relieve you of obligations accrued before termination, including amounts owed and pending obligations to Buyers.

15. Disclaimers

The Platform is provided on an "as is" and "as available" basis. To the maximum extent permitted by law, Instadukan disclaims all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, title and non-infringement, and any warranty that the Platform will be uninterrupted, timely, secure or error-free. We do not warrant the quality, safety, legality or availability of any product or service offered by any Merchant, or the accuracy of any Content. Nothing in these Terms limits rights you may have under applicable consumer protection law that cannot be limited by contract.

16. Limitation of Liability

To the maximum extent permitted by law: (a) Instadukan, its partners, officers, employees and agents shall not be liable for any indirect, incidental, special, consequential, punitive or exemplary damages, or for loss of profits, revenue, goodwill, data or business opportunity, arising out of or in connection with the Platform or these Terms, even if advised of the possibility of such damages; and (b) the aggregate liability of Instadukan for all claims arising out of or relating to the Platform or these Terms shall not exceed the greater of (i) the fees you paid to Instadukan for the Platform in the six (6) months preceding the event giving rise to the claim, and (ii) INR 10,000 (Indian Rupees ten thousand).

In particular, Instadukan is not liable for the acts, omissions, products or services of Merchants, Vendors, Buyers, payment providers, logistics providers or other third parties, or for transactions between Users.

17. Indemnification

You agree to indemnify, defend and hold harmless Instadukan, its partners, officers, employees and agents from and against all claims, demands, proceedings, losses, damages, penalties, costs and expenses (including reasonable legal fees) arising out of or relating to: (a) your use or misuse of the Platform; (b) your Content or listings; (c) your products, services or transactions with other Users; (d) your breach of these Terms or of any law; or (e) your infringement of any third-party rights.

18. Grievance Redressal

In accordance with the Information Technology Act, 2000, the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 and the Consumer Protection (E-Commerce) Rules, 2020, you may raise complaints regarding the Platform, Content, or violations of these Terms with our Grievance Officer:

Grievance Officer, Instadukan LLP, Bandra West, Mumbai, Maharashtra, India
Email: [email protected](subject line: "Grievance")

We will acknowledge complaints within 48 hours and endeavour to resolve them within the timelines prescribed under applicable law.

19. Governing Law & Jurisdiction

These Terms are governed by and construed in accordance with the laws of India, without regard to conflict of laws principles. Subject to any mandatory rights you may have under applicable consumer protection law, the courts at Mumbai, Maharashtra shall have exclusive jurisdiction over all disputes arising out of or relating to these Terms or the Platform. Before initiating proceedings, you agree to first attempt to resolve any dispute informally by contacting us.

20. Changes to These Terms

We may modify these Terms from time to time. For material changes we will provide reasonable advance notice — such as by posting on the Platform, email, or in-app notice — of at least 15 days where practicable. The updated Terms take effect on the stated effective date, and your continued use of the Platform after that date constitutes acceptance. If you do not agree to the updated Terms, you must stop using the Platform.

21. General Provisions

Entire agreement. These Terms, together with the policies incorporated by reference, constitute the entire agreement between you and Instadukan regarding the Platform and supersede all prior understandings.
Severability. If any provision is held unenforceable, it will be enforced to the maximum extent permissible and the remaining provisions will remain in full force.
No waiver. Our failure to enforce any right or provision is not a waiver of that right or provision.
Assignment. You may not assign these Terms without our prior written consent. We may assign them in connection with a merger, acquisition, restructuring or sale of assets.
Force majeure. We are not liable for delay or failure to perform caused by events beyond our reasonable control, including acts of God, natural disasters, war, civil unrest, labour disputes, governmental action, internet or utility failures, and third-party outages.
Notices. We may provide notices to you via the Platform, your registered email or phone number. Notices to us must be sent to the contact details in Section 22.
No agency. Nothing in these Terms creates any partnership, joint venture, employment or agency relationship between you and Instadukan.
Language. If these Terms are translated, the English version prevails in the event of any conflict.

22. Contact Us

For questions about these Terms, contact us:

By email: [email protected]
Instadukan LLP, Bandra West, Mumbai, Maharashtra, India